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Adama Traoré Joins the Fight Alongside Common Goal

Adama Traoré is the latest footballer to join the Common Goal initiative, designed to root out racism in football and our communities.

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Adama Traoré Joins the Fight Alongside Common Goal


Estimated Reading Time: 2 Minutes

Adama Traoré is donating a portion of his salary to the Common Goal and their fight against racism in football. The Spanish winger has been in the news for a variety of reasons as of late. But instead of discussing the speculation on a potential new team, I want to focus on a pledge he has made.

Common Goal is a collective project launched in the United States, with the goal of ending racism in football on the field, on the sideline, in the front office, and across our communities. They plan to tackle systemic racism by providing anti-racism training across the professional and grassroots football industry.

This isn’t a patch on a sleeve, or a knee before kickoff. While those are great, supportive gestures, they were instituted to raise awareness. Common Goal seeks to heighten that awareness by taking specific action.

Traoré is one of the latest in a line of 166 (as of this writing) footballers across the world to join the Common Ground initiative. This list also includes legends like Alex Morgan, Kasper Schmiechel, Megan Rapinoe, and Giorgio Chiellini. So what does this mean? It means that these members pledge a minimum of 1% of their salary to Common Goal.

By joining now, and being so vocal, Traoré aims to help to encourage others to join in the fight. Helping to provide the necessary funds for a global anti-racist movement has the potential to root out tolerance for racist words and behavior at the ground floor. This learned behavior can then be fostered and helped to grow across the game and throughout communities.

But Common Goal isn’t just something that players can be part of.

In addition to the 166 players, 146 organizations are running programs in 98 countries to help the initiative. Clubs and businesses can also take the pledge, and people like you and me can donate to support the cause as well.

It’s crucially important to tear this hatred from its roots and do away with it. Common Goal has made this easy for us all. I’ve joined them to work toward a safe and accepting environment within football and in our communities. The more the merrier – you should join, too!

Kevin is an actor, director, playwright, and musician who works in tech. He is die hard New England sports and an avid Tottenham supporter. His qualifications include scoring 1 point in his elementary school basketball career, 4 years of mixed little league results, and breaking his arm with a skip-it days before pre-season workouts started for Freshman football.

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