(*Authors Note: For some reason I never submitted this back in February when I actually wrote it. But thanks to some inspiration from a current piece that just dropped on I thought it’s still pretty relevant and worth sharing.)
I worked Oscar Sunday, and luckily we had the sound on at my bar.
I’m here to tell you that the thing that basically stopped me in my tracks was the sound of Serena Williams’ voice. When I had a moment to turn my attention to the TV I saw Alex Morgan and Megan Rapinoe’s faces followed by a variety of other female athletes and figures. Although it’s been a few weeks since it’s initial airing I still can’t stop thinking and re-watching this commercial.
Nike’s latest ad is full of female power and I am so here for it.
Similar to the #LikeAGirl ad campaign that Always ran a few years ago during the Super Bowl, Nike has set out on a mission to change minds, hearts, and viewpoints by taking things that are generally seen at insults and turn them into compliments instead.
*the 2:06 mark is where it starts to hit hard.*
Just being crazy
This is the list of negative adjectives that the commercial uses to depict female athletes and figures before ultimately turning “crazy” into a positive and empowering word. I like to think someone in that writer’s room at Nike decided that it was meant to mean crazy good or crazy talented or crazy strong. Which is exactly what all of those women represented are.
A Business Decision
In the “write with us” section on our website one of the questions is “what’s your strongest sports opinion?” Mine was along the lines of ‘just because I’m a girl that likes sports doesn’t mean I want to wear your pink gear.’ Believe me when I say that I don’t. I have nothing against the color pink. I actually really like it. Just not on my sports apparel. If I’m supporting a team I want to represent them by wearing their colors.
Listen, I get that there is a market and a target audience for that. It’s just not me. I feel like by just slapping your logo and some rhinestones on a pink shirt it cheapens women’s fandom. Especially the ones who are deep and strong fans. I often get told when I’m having sports-related conversations with men, that I do, in fact, “know what I’m talking about.” Or that I “really am a fan.” Well, no shit Sherlock. Would we be having this level of conversation if I didn’t?
Don’t get me wrong, while I take it as a form of compliment it’s also slightly offensive at the same time. I guess to me that’s exactly what the pink sports apparel represents. It’s as if the idea that women are only interested because they can wear pink to show their support. Like, we couldn’t possibly actually be interested in just enjoying sports for the pure entertainment factor.
Also, why are men so threatened that we would want our behaviors seen as equal to theirs? Why do they get to be enthusiastic, passionate, or dedicated instead of dramatic, delusional, and unhinged when displaying the exact same types of emotions? I must say that it was kind of refreshing to see
Clearly, I am stating my own personal opinion above. I know that many of you reading this will both agree and disagree with me and that’s fine. But I sense I’m the one at the keyboard right now I am not going to shy away from sharing it.
A New Frontier
Hopefully, one thing that can all begin to agree on though is that we have to start telling the female sports figures in our lives that it is more than ok and acceptable to display their range of emotions. Regardless of whether they may come out of celebration or frustration.
I love this ad. I love its message. Call me crazy but I just think that doing something like a girl should make you feel like you have a superpower.
- / 11 months ago
To me, Rachel Nichols is the personification of posting a black square on Instagram.