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Colin Kaepernick, Nike, and Protesting a Protest

Colin Kaepernick, Nike, and Protesting a Protest

Estimated Reading Time: 4 Minutes


People. Are. Dumb.

Yes, you read that right. People are dumb. Let me explain. On Monday, Nike reveled it’s newest ad as part of their 30th Anniversary “Just Do It” campaign. That ad was this:

Michael Patrick Trimm wrote an excellent piece on this on Monday after it released. In the time since that article, some things have happened. 1)People on twitter started #BoycottNike and 2)Nike shares closed on Tuesday down about 3.2%.

People are dumb.

The Nike boycott has seen plenty of people complaining about Kaep, as well as destroying their Nike merchandise. Burning clothing, and in some hysterical instances, cutting the Swoosh off of apparel.

Let’s recap for a second. People have already purchased Nike products. Nike makes an ad that celebrates a positive message of sticking up for your beliefs. People are so offended by the mere sight of Colin Kaepernick they start destroying Nike goods. Because Nike honestly gives a shit what people do with the items already purchased??? Does anyone ever understand this logic? It’s literally throwing money away in the name of a boycott.

People are dumb.

They’re also complete hypocrites because if their true concern was for the troops, maybe instead of destroying their Nike products, they could give them to one of the thousands of homeless Veterans who would gladly accept them. But then again, that would be doing actual good for the country, and we all know the people making this Boycott a thing couldn’t give two shits about the country itself.

And to the people who want to make the argument that Colin Kaepernick didn’t sacrifice anything because he had already lost his starting job with the Niner’s, I would like to remind you that the Bills are starting Nathan Petermen this weekend, or INT Pete as I like to call him.

This dude is in no way better than Kaepernick.

There’s all a subset of these people who think Nike should have focused their campaign on Pat Tillman. Now, Pat Tillman was a bona fide, True American Hero. No one, and I do mean no one, would ever dispute that. But after being killed by friendly fire in Afghanistan 15 years ago (yes it’s really been that long), there’s absolutely no way Nike could make him the face of anything without expressed consent from his family. And, well…

“As a football player and soldier, Pat inspired countless Americans to unify. It is my hope that his memory should always remind people that we must come together. Pat’s service, along with that of every man and woman’s service, should never be politicized in a way that divides us. We are too great of a country for that. Those that serve fight for the American ideals of freedom, justice and democracy. They and their families know the cost of that fight. I know the very personal costs in a way I feel acutely every day.”

Not to mention, many people who knew Pat have come forward and said that Tillman would’ve respected Kaepernick, and every other American’s, right to protest.

Lastly, I’ve seen a few tweets claiming that this has always been the long game for Kaepernick. That he used the protest to make money and further his brand. I’ll let Jemele Hill summarize my feelings on that one:

People are Dumb.

Am I at all surprised by the response to Nike’s ad? No. And I doubt they were. I applaud them for making the decision to take a stand on this issue. Do they stand to gain from it? Of course they do. Of course this is a business move. That doesn’t mean it’s not the right one.

Remember, most of the people who have an issue with Kaepernick have that issue because of his choice to protest. And by boycotting Nike, they are essentially protesting a protest. Which is just fucking stupid.

The idiots who are perpetrating this boycott are a microcosm of everything wrong with Trump’s America and any little sliver I can grasp onto that shows the Resistance is not alone, that there are actually big players involved here, is comforting. The players alone weren’t enough to derail the NFL or actually turn the conversation to the actual issue of police brutality as Kaepernick intended. Maybe with Nike getting involved, we will start to see other brands step up and we can start changing for the better. But its going to be a difficult task. Because:

People. Are. Dumb.

As an aside, Nike has been straight up killing it with their ads lately. This was in response to the French Open banning Serena’s catsuit:

Andrew Mark Wilhelm is a professional Sound Engineer/Designer, and amateur photographer, writer, musician currently working in Santa Maria on California's Central Coast. Born and raised in the suburbs of Detroit has made Andrew an avid fan of all things Detroit but nothing more so than his beloved Detroit Tigers. Every year he tells himself he won't drink the Lions Kool-Aid, and every year winds up heartbroken come January. A Spartan by heart, and a Golden Grizzly by degree, you can catch his (almost) weekly Hot Takes every Hump Day here at The Turf.

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