Crimes and Merch-demeanors: Hands High Sportswear
Hands High Sportswear has created a product that literally no one needs. No one. And it comes with celebrity backing, having been created by Jimmy Fallon.
Yesterday all the writers for The Turf took part in a fun exercise. Head to fanatics.com, find something that you would like to buy, write up a quick blurb about it. A fun little Black Friday feature to get people thinking about sports gifts.
Then I saw something unacceptable and abhorrent. Hands High Sportswear.
Yes that’s right, that’s the team logo on that dude’s armpit. Because nothing says “I’m a fan!” like sweating a pitstain into your favorite team’s branding.
That picture, by the way? Photoshopped.
I was appalled that someone thought “yes…armpit branding is exactly what people need.” So I headed to the company website at handshigh.com, to discover the following statement:
Jimmy. Baby. Sweetie.
This is not a good idea.
I’m putting it out there, does anyone own one of these? Do you love it? Do you sit there, arm in the air, staring at your armpit and celebrating your team? Or do you raise your hand, point to your armpit, and catch the attention of a passerby to go “Look! I’m a fan!”
Now as we’ve shown from our Tip of the Cap series, this is not the worst idea in sports apparel. It’s probably not even cresting the top 5. And for sure, we will definitely make a list of all the sports apparel/merchandise you should not purchase.
But for today, please do not buy these t-shirts/sweatshirts. And someone, for the love of God, get Jimmy Fallon. He needs to be stopped.