Yes, the NFL just can’t quit their favorite past time. They’ve made at least two attempts at it this past week alone.
The first was with a memo:
This comes hot on the heels of Nike announcing they were turning Juneteenth into a paid holiday for all its employees. The move by Nike is huge. This version being trotted out by the NFL… not so much.
Don’t get me wrong, it’s better than nothing, but this isn’t forward-thinking as they’re just doing something that their biggest sponsor is doing. It also doesn’t affect their pocketbooks the same way it affects Nike’s because the NFL is in full Offseason mode in June. There’s not a single ad dollar to be lost in the middle of summer for the League. The NFL League Office doesn’t sell anything, nor is it staffed by its black athletes. This is a purely symbolic gesture. Maybe that’s a start, but we’re way past this and have been for a LONG time.
One could possibly argue, it’s just a PR move by Nike as well, but Nike has long proven to be on the right side of this issue.
Pocket Change Donations
The other example of doing the least, I’m sorry, “gesture” is with donations. The Boston Globe is reporting that the NFL will donate $250mil over the next 10 years to “social justice initiatives.”
First, that’s a pathetically small number when you consider how much money the NFL brings in every season. Second, “social justice initiatives” is purposefully vague. I can guarantee that a sizable chunk of that money will go to “police reform,” which is really just money being donated to cops, hopefully to be used for training. Goddell thinks he’s pulling a fast one on us here, but we aren’t buying it anymore.
Is it shocking that none of the statements, quotes, and tweets you see on this page include the words “Black Lives Matter?” No.
Is that infuriating as hell? YES.
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